The effects of sensitization and habituation in durable goods markets
نویسندگان
چکیده
منابع مشابه
The effects of sensitization and habituation in durable goods markets
We develop a model to study the impact of changes in price or quality sensitivity on the firm as it introduces multiple generations of a durable product where unit costs are a convex function of quality. We incorporate the psychological processes of sensitization and habituation into a model of discretionary purchasing of replacement products motivated by past experience. When price sensitivity...
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ژورنال
عنوان ژورنال: European Journal of Operational Research
سال: 2011
ISSN: 0377-2217
DOI: 10.1016/j.ejor.2011.01.038